It's a story as old as time. B2B Marketers, those nameless and faceless travelers of lore, roam the Earth in search of the magical solutions that will enable them to target effectively, prove tolerable ROI, and produce leads that the Sales Team doesn't hate in the B2B space. Along the way they will encounter perilous dangers, time-wasting side quests, and more.
Join us now as we follow along with three fearless B2B marketers who embark upon their search for the holy grail of B2B demand generation: targeting that doesn't suck. The journey will be a long and sordid affair. Will our champions thrive or perish?
Jenn wastes too much money on targeting. She wishes she didn’t, but she can’t for the life of her think of how to cut through the B.S. to get to the prospects she wants to reach.Be like Jenn
Every time Jenn launches a campaign, she ends up with leads that don’t match her requirements, don’t have money to buy the product, or aren’t even in the correct industry.Be like Jenn
Jenn is sad. She knows that all of this wasted ad spend is crazy, but B2B targeting is B.S. and everybody knows it. Jenn’s boss is not impressed.Be like Jenn
Jenn searches high and low, near and far. Finally, at long last, she finds LeadCrunch. Leadcrunch takes Jenn’s happy customer list and creates a lookalike model based on all sorts of fancy artificial intelligence wizardry.Be like Jenn
It isn’t perfect. But at least the leads are real people at real companies. Even better, she feeds the results back to LeadCrunch and the model gets better and better.Be like Jenn
Paul generates tons of leads on a CPL basis, but the sales people hate them all. All of Paul’s leads seem to be cold, or in the wrong industry, or they got abducted by aliens. Paul thinks this is B.S.Be like Paul
Paul gets sick and tired of paying for leads that never seem to pan out. He tries every CPL vendor under the sun, but nothing works. All of the vendors use the same, crappy targeting to get the same, crappy leads.Be like Paul
Paul is frustrated. He scours the land looking for a champion. There must be one among us who can provide targeted, non-fraudulent leads Paul thinks. Paul builds a tall tower to protect himself from the B.S.Be like Paul
Finally, at long last, a hero arrives. It’s LeadCrunch and their handy dandy AI robots, come to save the kingdom and rescue Paul from a life of solitude in the tower of B.S.Be like Paul
Laura runs all sorts of B2B Demand Generation programs, but they all seem to be B.S. No matter what she does, she can’t prove an acceptable ROI for her money.Be like Laura
Once a quarter, Laura is summoned into the dark chamber of doom where the Fire Breathing Dragon of Finance quizzes her on the return on her marketing investment. Last time, Laura had to regrow all the hair on her arms after it was singed. Laura thinks this is B.S.Be like Laura
Laura consults a wizard, who tells her of a magical sword that can defeat Fire Breathing Dragons. It’s name is LeadCrunch, and only the best marketers are worthy of bearing the magical sword.Be like Laura
Laura finds LeadCrunch, and lo she is deemed worthy and begins to purchase leads on a CPL basis with a no-risk guarantee. Leadcrunch gets better and stronger the more Laura feeds information back to it. New markets, new products, competitive threats; nothing scares LeadCrunch.Be like Laura
Harnessing her new found power, Laura invades the dark chamber of doom, kicks down the door, and turns the Dragon of Finance into her own personal lap dog.Be like Laura