10 Ways AI Revolutionizes Lead Generation

Olin Hyde
June 6, 2017

Artificial intelligence (AI) for marketing is growing extremely popular in the business world as leaders use the technology to enhance their work. Its many uses of improving marketing efforts and increasing conversions has revolutionized sales in multiple industries. In fact, by 2020 it’s expected that customers will manage 85 percent of their relationships with businesses without interacting with a real human being.

By helping organizations get more efficient and flexible, AI technology is allowing businesses to generate more leads than ever before. Here are ten ways that AI can improve lead generation for practically any company.

  1. Streamlines Engagement Process

Any professional salesperson can tell you that contacting and engaging new leads takes time. To avoid missing out on promising opportunities, salespeople must devote hours upon hours to sales prospecting.

AI streamlines this process, making it faster and easier. That’s because it can reach out to every single lead with automated, natural human conversations in an effective and efficient way.

  1. Filters Multiple Leads

Once AI collects multiple leads, it can also assist in sorting them out. Instead of salespeople spending time filtering out low-potential leads and following up with more promising ones, AI tools can separate out the wheat from the chafe. The result: a concise, valuable list of leads that salespeople can nurture. 

  1. Improves Customer Service

Although many companies prioritize customer service, AI can help with that effort. By employing data analytics to personalize service, AI can create user-friendly experiences for all customers.

For instance, if a customer contacts you with a complaint, AI can provide a customer service rep with information on how to fix the problem quickly. This effort creates a more positive experience for customers, making it more likely that they will recommend your company to others.

  1. Adds a “Human Touch” to Automated Messaging

AI also allows businesses to target potential specific leads, showing them marketing messages most relevant to their needs. Targeting leads will not only increase conversions but also establish organic relationships with clients efficiently.

Instead of a salesperson spending time crafting personalized emails, this technology analyzes personal information to recommend certain tones, wordings, and topics for specific targets. This “human touch” avoids the potential turn-off of automated messages, as well as saves a significant amount of time for employees.

  1. Simplifies Scheduling

It’s common among business leaders to spend the first part of the work day sifting through emails and figuring out meetings. AI streamlines this process by syncing up your email and calendar programs to present available dates for meetings and other obligations. It also allows clients to see your real-time availability, cutting down on potential confusion from comparing schedules through email. This effort increases conversions due to plain accessibility and simplicity.

  1. Reduces Confusion in the Sales Process

Instead of forcing potential customers through complicated steps to find product or service information, AI  streamlines all necessary information for different potential leads. It presents relevant decision-making information based on their activity and trends similar to other clients, making it easy for customers to buy from you.

  1. Lowers Costs

You can also increase lead generation by using resources saved from elsewhere. AI can reduce costs from 40 percent to 60 percent by taking care of day-to-day processes—allowing you to spend that money and resources on more marketing pushes.

  1. Provides More Accurate Information

AI can quickly sift through results from search engines, social media, and other locations to provide you with accurate information and profiles on leads. Instead of you wasting your time on unproductive follow-ups, AI can use big data to measure client potential and which of your marketing strategies are working.

  1. Predicts Customer Behavior

In a similar vein, AI uses big data to predict customer behaviors, making it easier for marketers to pinpoint key audiences. You can use the analytics from AI about potential clients’ likes and dislikes to decide what types of messaging to send to different groups, as well as to identify new sets of leads to pursue.

  1. Increase Productivity

One of the main ways that AI has changed the lead generation game is by simply being non-human. AI never needs breaks, compensation, or vacation, making it extremely productive. It can’t replace the value of a human employee, but it can work continuously on generating new leads for your business.

The Last Word—Changes the Landscape

Despite resistance among business leaders against artificial intelligence, AI has changed the landscape of lead generation. Its tireless efficiency, although not the same value as a human worker, can benefit nearly any company.

Further Reading

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