5 Ways Optimizing Your Marketing Channels To Increase B2B Sales Leads

Olin Hyde
July 13, 2016

Developing B2B leads is difficult because you are now competing with an increasing number of competitors from all over the planet. You are not unique, and if you are, you won’t be for long. Optimization strategies, such as creating high-converting landing pages, are always useful for increasing conversion rates.

But optimizing your marketing channels with new tools such as predictive analytics increases the quality and quantity of B2B sales leads. This short article will explain why this is the case.

A More Targeted Audience

The very definition of marketing optimization is to hit your target audience with greater precision. Your marketing channel should be shaped around a blueprint of your best existing customers. Apparently, these customers represent the types of companies you serve best. So these are the ones you should focus on by figuring out what makes them different. One of the biggest errors companies make is they try to be everything to everyone.

Driving Traffic by Optimizing your Relevance

Better optimizing your marketing channel, i.e. morphing your message to closely fit your ideal customer, is more likely to increase traffic to your website through SEO because of your enhanced relevance to your target.

Become the Solution

Whether you know it or not, you are ultimately in the business of solving problems. Therefore, the primary objective of your business should be being a problem solver. The best way to do this is to talk to your customers to deeply understand the problems they face. This understading should inform your marketing and product development. This way, your message at every stage of the funnel resonates with your customer and drives conversion. And your product will solve their problem better than anyone else’s.

The stats are clear. 94% of B2B buyers have already carried out extensive research long before they speak to you. If your message and content are in sync with the customer, you will get a solid shot at winning their business.

Optimization Leads to Word of Mouth Marketing

When you come across a product or service, you may or may not buy it. And in either case, you may tell someone else about it. I know I have.

If your messaging is clear and solves a well defined problem, you stand a greater chance growing revenue from those who see it. That’s obvious. The less obvious benefit is that you will get more word of mouth referrals. That has happened a lot with our business, LeadCrunch. We’ve gotten very strong referrals from people who do not even use our product. If people understand that you are solving a very vexing problem, they will suggest your solution to anyone they know with that problem.

Last Word – Optimization is Easier than Ever

It’s not as difficult as you think to optimize your marketing channel to success. Is it bold or just ridiculously obvious to suggest that you talk to your customers to start optimizing your marketing? Isn’t all the best advice obvious, though? If only I could follow a fraction of obvious advice: eat right, sleep 8 hours per night, workout daily….

So when you talk to your customers, seek to understand their business thoroughly. If you do and you gain a deep understanding of their business and their problems, you can optimize your marketing and even your product around them. Get all this right and you are well on your way to bringing in more B2B leads.

Further Reading

Lainey Mebust
July 10, 2020
Lainey Mebust
June 24, 2020
Lainey Mebust
November 22, 2019