6 B2B Influencers You Should Be Following On Twitter

Olin Hyde
November 4, 2019

Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? These common goals are created by swapping information and knowledge, leading to better outcomes. So those internal meetings are crucial to strategy. 

But sometimes you need to look outside your organization for objective feedback. That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time.

Instead, Twitter is a place where you can connect with some of the leading figures in B2B marketing without ever meeting in person. These figures provide valuable feedback that can help you boost your strategy to support growth in sales and revenues.

So which B2B influencers should you connect with on Twitter? See below to find six B2B influencers you need to follow on this social media site:

The six people below all provide a unique viewpoint about key B2B marketing areas that can help you drive success:


Jay Bauer

Jay Bauer keeps you up-to-date on all things marketing. He consistently creates and promotes advice on how to make your content better suited for your target audience. As an author, keynote speaker, and “Word of Mouth” Hall-of-Famer, Jay knows how to find the information all teams go searching for.

While he’s not out speaking to marketing professionals or writing a new content book, Bauer keeps a weekly podcast called “The Talk Triggers Show” where he goes over a different company each week and explains something unique they do to generate customers. These stories can be the perfect way to inspire some new strategies to reach out to your own customers. 

Follow Jay Bauer on Twitter and get all the latest updates on how to up your B2B marketing content and spark some new ideas with the team.


Joe Lazauskas

Joe Lazauskas is a rising star in B2B. He’s become something of an expert that many B2B firms go to. The main B2B philosophy he advocates is, “Craft an editorial mission that you believe in – one that fully serves your readers.”

In other words, he believes in the value of B2B marketing with a centralized focus on relationships. And this is a philosophy that has been extremely successful for all the firms that have tried it.

Follow Lazauskas on Twitter and you can learn how to best serve your readers.He regularly puts out useful information completely free of charge.


Ann Handley

Ann Handley believes that bold and brave content is the key to moving forward. She provides a range of high-quality insights for B2B marketers.

In addition, she’s appeared as keynote speaker at a wide variety of business conferences and is renowned author on the subject.

You can also connect with the MarketingPros for B2B Marketers website through the same account and get more expert advice from there.


Rand Fishkin

Rand Fishkin rose to prominence through his helpful Whiteboard Friday videos. When you connect with Fishkin’s account, you’ll be able to target business areas that B2B firms commonly struggle with.

He goes beyond mere content and focuses on on the SEO side of things, as well as on how to leverage technology to enhance marketing campaigns.

What we love about Fishkin’s Twitter feed is that he simplifies things. You don’t have to know everything about everything to succeed here. He puts it into words that even the newest B2B marketer can understand.


Hiten Shah

You may already know Hiten Shah as the co-founder of the KISS Metrics and Crazy Egg websites. The reason for his success is that he produces actionable content on branding and B2B content marketing.

The content you get on his Twitter feed is a compilation and extension of the regular publications he has via his newsletters and on the various websites he runs.

If you’re already a fan of him, follow him on Twitter to get even more value from the connection.


Susanna Gebauer

Firms often struggle to grasp what digital marketing is and what it means for them. All the studies point toward the vast majority of companies selling to other businesses not having firm goals and not having firm plans for how to accomplish their goals.

Susanna Gebauer is a master of this type of marketing. She will show you exactly what you need to do to begin working towards your goals.

And she does this through tips no more than 140 characters long. She also regularly shares useful content from other sources.


Last Word – Use Social Media Wisely

Too often, we waste a lot of time on social browsing through feeds of people and businesses that may not be relevant to our professional interests. Puppy videos are great, but they won’t help you figure out next year’s winning marketing campaign.

The most successful people in the world are those who use their downtime wisely. Whenever you find yourself browsing social media, focus on who you can learn from and how to get better at what you do.

Following the right B2B influencers on Twitter can provide you with inspiration and useful, relevant strategies that can take your business to the next level. You may even uncover new influencer marketing opportunities for your brand.


Further Reading

Lainey Mebust
June 15, 2020
Lainey Mebust
May 29, 2020
Olin Hyde
April 8, 2020
. 5 min read