The 6 Best Marketing Tools for Small Businesses

Olin Hyde
March 2, 2018

If you’re a small business leader, you know just how important marketing is to your business. In a way, it’s at the very heart of your business, because every time you attract new customers with your marketing strategies or older customers become loyal because they love the content you’re sending to them in email newsletters, you generate more sales. And as you generate sales, your business grows, and you get closer and closer to the success that you’ve always dreamed of. Which means that any tool that’s going to help your marketing improve is going to make a big difference.

So if you’re committed to growing your business, and improving your marketing strategies, check out these great tools:

1 Due

This free tool is key for tracking time when it comes to your marketing projects because it makes it possible for you to track time, invoicing, and payments. Especially if you’re hiring outside marketing services, this will make it easier for you to pay your marketers once the project has been completed. By recommending to them that they use this service, they’ll get paid faster–and it even works on mobile devices, which is great, considering that Americans are spending over 4 hours a day on their phones.

2 Portent

Considering that there are more than 440 million blogs in the world, standing out is important for the content you post online. And the more you post, the better. Some days, however, writer’s block is inevitable–so what do you do then? That’s where Portent comes in. This free tool, according to, allows you “to come up with unique and fabulously shareable ideas for content. Portent will generate some eye-catching content titles at the click of a button.” So, the next time you’re stuck, use this tool for some easy inspiration.

3 Moz Local

If your business is locally-based–for example, you’re a brick-and-mortar coffee shop looking to attract Gen Zers, and you want them to find you online–then you’ll want to show up on local searches. According to, “The key issue for every small business that does business locally and wants to show up in search engines is the consistency of their name, address, and phone number (NAP) across citation sources like Google, Yelp, Facebook, Yellowpages, and more.” And that’s where Moz Local–designed by Moz themselves–comes in, by auditing your NAP for free so you can fix it.

Considering that the web contained at least 4.26 billion pages as of February 2018, this can be a great way to attract customers in your local area.

4 HubSpot Marketing

HubSpot is one of the big experts out there when it comes to marketing–so you’re guaranteed to get a lot out of any tool they’re offering for free. And HubSpot Marketing definitely takes the cake: according to, this program links in with your website, and returns with information that allows you to find out where your web visitors are visiting from, what pages convert the most on your entire site, and more. This means that you’ll be able to hit your targets when it comes to engagement and ROI–and with blogging making marketers 13 times more likely to get positive ROI, this is a great way to understand how well your content is working.

5 MailChimp

If you want to have awesome email newsletter campaigns, then you need MailChimp. The fact is, this company has more than 12 million customers, and is one of the top email marketing services in the world–and with 80 percent of B2B and B2C companies using email marketing technology, you’re going to benefit hugely from using MailChimp. As your company grows, it’ll help you handle all the different subscribers you have, and provide with you statistics that will make your emails more effective and engaging.

6 Hootsuite

With many of us on social media all the time now–whether your preferred platform is Facebook or Instagram–and so many customers learning about companies all over their devices, it’s important to get the word about your company in as many areas of the digital space as possible. And that’s where Hootsuite comes in. According to Quickbooks, “This social media tool offers a great ‘snapshot’ of your social networks all in one platform, which lets you effectively listen in on what your audience is saying about your business or brand. You can also schedule and monitor engagement around each post with Hootsuite’s analytics tool.”

Considering that there were 2.80 billion global social media users in 2017, this is one of the best ways to effectively reach potential customers.

As you can see, there are plenty of great marketing tools for smart businesses that are bound to improve your strategies. Whether it’s sending out better newsletters, or connecting with more new customers, you’ll be well on your way to success.

What tools have worked best for your small business?

Further Reading

Olin Hyde
April 17, 2019
Olin Hyde
February 8, 2019
Olin Hyde
April 6, 2018