Words That Sell: Because You Can’t Afford Bad Marketing Copy
Your content strategy – the copy you use to sell your products or services – is more important than ever if you’re a B2B marketer.
According to Forrester, over 2/3 of B2B buyers prefer to do the majority of their research online – which means that you need to provide compelling, engaging content that incites action. It’s important, but it’s not easy. To have a comprehensive strategy, you need to consider every stage of the sales funnel, be knowledgeable about SEO considerations, use email marketing best practices and more. It’s a lot to consider.
That’s why we’ve created Words That Sell: How to (Vastly) Improve Your B2B Content Marketing – an ebook that breaks down every element a modern content campaign should have. This text includes a detailed look at the types of assets your prospects are looking for, free tools to make your campaigns look polished – and a guide to writing for SEO to increase your organic traffic. And we’ve added in some bonus chapters too – interviews from some of the industry’s most successful content marketers where they share what tactics they use every day.