B2B Lookalike Leads for the Ambitious Marketer
What’s all this brouhaha about lookalike audiences for B2B anyway?
A lot of marketers are already familiar with Facebook’s lookalike audiences – and similar recent offerings like Matched Audiences from LinkedIn, or Similar Audiences from Google. Clearly, there’s something to this. While these custom audiences have been available to B2C marketers for years, they’re only recently starting to show real potential for demand gen marketers. Using artificial intelligence and high-quality data, marketers now have access to highly accurate audience targeting.
In this report, we dig into what makes lookalike audiences so powerful, how to find the data you need to provide (hint: you already have it), and why it’s important to start using AI in your martech stack before your competitors do.
Lookalike leads are great for Sales – and for your budget. Get the report today.