Last January, a study by Forrester Consulting released some remarkable statistics regarding the role of predictive analytics in B2B Marketing: While 89% reportedly plan to incorporate predictive analytics as a central component of their strategic planning, nearly 93% of marketers say they lack the necessary skills. Success in 2017 will require progress in the adoption of critical predictive analytics strategies.
Best in B2B Growth – Week of 1.9.2017
Happy New Year! We at LeadCrunch hope our articles will help make 2017 your most sucessful year yet. In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about the hottest content marketing trends, predictive analytics, and commonly used “best practices” that you should avoid. Craving a great webinar? This article also features the webinar “5 Things You Can Do Immediately to Improve Your Lead Generation” with Brian Carroll from B2B Round Table
Enjoy your week,
Curated content – summary
- The Hottest B2B Content Marketing Trends in 2017 (Infographic) by Jomer Gregorio via Digital Marketing Philippines
- Why B2B Marketers Need to Include Predictive Analytics on Their List of New Year’s Resolutions for 2017 by Owen Matson, Ph.D via MarketScale
- 6 Sales Tools You Can’t Afford to Ignore in 2017 by James Paine via Inc.
- 3 B2B Marketing Strategy Best Practices — And Why You Should Avoide Them by Karl Feldman via Hinge Marketing
- A Short Primer on Predictive Analytics for Marketers by AJ Agrawal via LeadCrunch
Rewatch one of our best webinars…
“5 Things You Can Immediately to Improve Your Lead Generation”
Brian Carroll of B2B Round Table
Curated content – detailed
The Hottest B2B Content Marketing Trends in 2017 by Jomer Gregorio
2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more and more companies are now brainstorming to make their strategy as effective as possible in the years to come.
These companies are more than willing to spend large sums supporting their marketing plan this coming year. GroupM predicts that the total marketing services expenditures worldwide will past the $1 trillion thresholds for the first time in 2017. 29% is the average proportion of the total marketing budget that is spent on content marketing. And 39% percent are planning to increase their content marketing spending over the next twelve months.
Why B2B Marketers Need to Include Predictive Analytics on Their List of New Year’s Resolutions for 2017 by Owen Matson, Ph.D via MarketScale
6 Sales Tools You Can’t Afford to Ignore in 2017 by James Paine via Inc.
As technology continues to grow and become smarter, agile businesses need to constantly look for new ways to increase sales. Tools that didn’t exist last year will be the way that business gets done in the future.
That’s why I’ve identified these 4 sales tools that need to at least be on your radar was we start 2017. The tools speak to some of the major sales and marketing trends coming up in the near future, such as automation and precision targeting.
If you’re content with burning money on outdated technology, stop here. If you want 2017 to be your best year yet, these are the tools your company needs today.
3 B2B Marketing Strategy Best Practices — and Why You Should Avoid Them by Karl Feldman via Hinge Marketing
What does it take to plan and execute a winning B2B marketing strategy? How do you come up with the right formula to approach your market? You’ll find a zillion articles talking about “best practices,” but you’d be wise to approach them with a healthy dose of skepticism. While adhering to best practices might sound like a safe bet, it’s also a guaranteed way to get lost in the crowd. Don’t fall for it.
Let’s step back and think about what a best practice is in the first place. By definition, it is a way of doing something that’s been proven to work. It’s results have been proven to work — again, and again and again. But here’s the rub: by the time something gets classified as a best practice, it’s also become a commonpractice. And that is where the trouble begins.
A Short Primer on Predictive Analytics for Marketers by AJ Agrawal via LeadCrunch
Are you developing a B2B marketing plan for 2017?
Are you brainstorming about your next inbound marketing moves?
How about predictive analytics?
Have you included that in your plan?
Given that 89% of marketers reported in January that predictive analytics (PA) was on their roadmaps, there’s a good chance you’re going to be tasked with figuring out how it works and how it can help boost sales.
Predictive analytics is a game-changer, capable of boosting the effectiveness of your branding and your marketing campaigns. But some marketers fear PA. They shouldn’t. It’s a powerful marketing tool that can drive marketing to new heights.
Below is a short primer on PA to help you understand what’s going on behind the scenes. The information below can increase your chances of having an intelligent conversation with a data analyst provider and use predictive analytics to boost sales:
Enjoy your week and have a fantastic New Year!