Best in B2B Growth – Week of 10.17.2016

Olin Hyde
October 17, 2016

In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about breaking stale trends  to increase innovation, how B2B marketing leaders destroy their competition, and how to sell calmly yet effectively. This week’s issue also features a live webinar – Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting. 

Enjoy your week,

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute video | Try us for free | Subscribe to this newsletter

Curated content – summary



The best B2B webinar you’ll attend this October…
[live webinar] Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Author of Predictable Prospecting
[live webinar] Best Practices in Touches, Sequences, and Cadences with Marylou Tyler, Founder of Strategic Pipeline and Author of Predictable Prospecting


Curated content – detailed

How B2B Digital Leaders Drive Five Times More Revenue Growth Than Their Peers by Tanguy Catlin, Liz Harrison, Candace Lun Plotkin, and Jennifer Stanley via McKinsey & Company

B2B companies' overall digital maturity is below B2C.


Far from standing on the sidelines, B2B companies have embraced the digital revolution. Most are outpacing consumer companies in digitizing back-office workflows and resource planning and in modernizing their existing IT architectures. But those efforts have tended to focus on internal cost and process efficiencies and less on innovating around sales and the customer experience—and that’s where the real growth is.



Don’t Be a Slave to Your B2B Marketing Process by Mike Burton via Convince and Convert



It’s an exciting time to be a B2B marketer. Powerful data sources are fueling a number of new solutions that make big promises to impact our ability to generate pipeline faster. There’s a lead generation provider telling you that they can deliver a warmer lead. There’s a new vendor telling you that they can personalize your website to drive more engagement. There’s an intent data provider or data science company promising a more actionable list for Account-Based Marketing (ABM). Marketers are inundated with cool new ways to approach demand generation.


7 Ways B2B Brands Can Rock Pinterest by Caitlin Burgess via Top Rank Blog


While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

But despite its potential, Pinterest hasn’t exactly been embraced by B2B. In fact, just 14% of B2B marketers say they use Pinterest to distribute their content, according to Content Marketing Institute and MarketingProfs’ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America report.


The Complete B2B Content Marketing Checklist (Infographic) by Jomer Gregorio via Digital Marketing Philippines

Image result for checklist

In today’s marketing world, competing with larger and more established companies is not impossible anymore, thanks to content marketing. As customers are getting very much sensitive to traditional marketing tactics, the new marketing battleground now requires each marketer to be fully equipped with engaging and highly-strategized content marketing that can take on even the biggest name in the digital industry.


Take a Calmer Approach to B2B Selling to Boost Sales: 5 Tips by AJ Agrawal via LeadCrunch



While B2B sales is intensely competitive, it’s controlled by word of mouth marketing. For example, among B2B customers, 68% of people trust online reviews over everything else.

But generating word of mouth advertising is a challenge. It can make you feel like you have the weight of the world on your shoulders as you try to do more and be more.

The demand to produce, produce, produce is why B2B sales is so stressful. To boost sales, you need to learn how to manage that stress before it begins to grind you down.

This post gives you five tips on how you can start taking a calmer approach to B2B selling and boost sales dramatically.


Enjoy your week!

The LeadCrunch Team :: High precision B2B leads using artificial intelligence
@lead_crunch | 1-minute videoTry us for free | Subscribe to this newsletter

Further Reading

Lainey Mebust
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November 22, 2019