Best in B2B Growth – Week of 11.7.2016
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about creating story-driven data visualization, using interactive content to capture attention, and boosting inbound This week’s issue also features a live webinar- How to Supercharge Your Account Based Marketing with Mark Kosoglow.
Enjoy your week,
Curated content – summary
- A Tale of Marketing Halloween Horrors by Patrick Groover via Marketo
- 7 Google Analytics Reports That Demystify Your B2B Audience by Stela Yordanova via Marketing Land
- How To Create Story-Driven Data Visualization In 5 Steps by Michael Brenner via Marketing Insider Group
- Using Interactive Content to Capture Attention Early in the Buyer’s Journey by Jessica Mehring via Marketing Insider Group
- Boost Your B2B Inbound Content Leads Using Data by Sanjit Singh via LeadCrunch
The best B2B webinar you’ll attend in November
How to Supercharge Your Account Based Marketing with Mark Kosoglov, VP of Sales at Outreach and Founder of the Mercenary Sales Group
Curated content – detailed
A Tale of Marketing Halloween Horrors by Patrick Groover via Marketo
This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Legend has it that this is based on a true story…
One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign. The team had made all of the usual preparations and just needed to finalize their orange and black content that had been carefully laid out in all of the usual rigor…
7 Google Analytics Reports That Demystify Your B2B Audience by Stela Yordanova via Marketing Land
How To Create Story-Driven Data Visualization In 5 Steps by Michael Brenner via Marketing Insider Group
For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day.
Customers and prospects want to see hard data that proves why your product or service is superior and will help them achieve their business goals. But they also want to consume this content in a way that is interesting and easy to understand, and not be hit with long pages, slides or spreadsheets of numbers and stats.
Using Interactive Content to Capture Attention Early in the Buyer’s Journey by Jessica Mehring via Marketing Insider Group
If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade.
- 67% of the buyer’s journey is now digital.
- Today’s buyer is up to 90% of the way through their buying journey before they reach out to the vendor.
Interactive content is front and center in this digital shift in the Buyer’s Journey. As companies produce more and more content in order to satisfy today’s self-guided buyer, only the most engaging content will stand out and get noticed.
Overcome Buyer Hesitation in B2B Sales With These Six Secrets by AJ Agrawal via LeadCrunch
Do you hate buyer hesitation? If so, you’re not alone. Buyer hesitation frustrates sale people in every arena. It’s also hard for them to overcome.
But buyer hesitation isn’t uncommon in B2B sales. In fact, with only 25% of leads advancing to sales, there’s many opportunities to encounter buyer hesitation.
How you overcome it, however, determines how many sales you close. You need to earn the right way to close with buyers. Failing to do that leads to many missed opportunities.
Below are six tips you can use to beat buyer hesitation in B2B sales and boost sales:
Enjoy your week!