Best in B2B Growth – Week of 3.27.2017
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about using audio in your marketing campaign, improving your influencer marketing tactics, and strengthing your content. Are you craving more great informational content? Rewatch one of our hottest webinars “Using Data, Tech, & Inbound to go from $0 to $100M” with Mark Roberge, Chief Revenue Officer at Hubspot
Enjoy your week,
Curated content – summary
- B2B Social Media – Making a Case for Content Marketing by Radha Giri via LinkedIN
- 4 Ways to Use Audio in B2B Marketing by Amanda Zantal-Wiener via HubSpot
- B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution by Lee Odden via TopRank Marketing Blog
- Content Underperforming? 3 Problems That Could Derail Your Success by Kelsey Meyer via Marketing Insider Group
- The Perfect Mix: 5 Ingredients in Successful B2B Case Studies by Rachel Foster via Business2Community
Watch it again!
“Using Data, Tech, & Inbound to go from $0 to $100M”
Mark Roberge, Chief Revenue Officer at HubSpot
Curated content – detailed
B2B Social Media – Making a Case for Content Marketing by Radha Giri via LinkedIN
“ Content marketing is all the marketing that’s left.” – Seth Godin
Well, when it comes from one of the most prominent names in marketing, you cannot ignore it. I am sure you have heard a lot about the importance and relevance of content marketing. Let us look at some holistic stats on content marketing –
- If you create more customized content, 78% of consumers will trust your brand
- According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- As per the Content Marketing Institute, 70% of B2B marketers plan to create more content in 2017 compared to 2016.
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. –Stratabeat
4 Ways to Use Audio in B2B Marketing by Amanda Zantal-Wiener via HubSpot
When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time?
I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content.
I’m hardly the only one who’s partial to audio in this way. According to the 2016 Edison Research Infinite Dial report, despite our content consumption becoming increasingly digital, we still love sound and sound alone. Online radio listenership, for example, has increased by 35% since 2005. But what does that have to do with us?
B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution by Lee Odden via TopRank Marketing Blog
Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing.
With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency TopRank Marketing, enterprise marketers in North America and Europe were asked about the role of influence including ranking their influencer marketing maturity level.
31% of B2C marketers reported that they are experimenting with influencer marketing and 48% are running ongoing programs. This is in contrast to B2B marketers where a greater number (49%) were still experimenting and only 11% were running ongoing influencer programs.
Content Underperforming? 3 Problems That Could Derail Your Success by Kelsey Meyer via Marketing Insider Group
Content marketing is a long game. A successful initiative involves a great strategy, clear goals, and high-quality writing. But above all, your content needs time to create a ripple effect. Thought leadership isn’t built in a day, and it’ll take a little time to see content marketing ROI. But how do you know when it’s not a matter of time so much as it is a problem with your content? If your content is underperforming, a few common problems could be derailing your success.
My team at Influence & Co. recently released “The State of Digital Media,” a comprehensive research report, to help content marketers and thought leaders understand what drives results. The research is based on survey responses from online editors at leading publications and an analysis of more than 4 million published articles.
The Perfect Mix: 5 Ingredients in Successful B2B Case Studies by Rachel Foster via Business2Community
Case studies are one of the most powerful B2B marketing tools.
B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results.
In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months.
The more compelling case studies you have, the more you can engage skeptical prospects and shorten your sales cycles. A well-written case study can capture a buyer’s interest and motivate them to reach out to you earlier.
Here are five keys to creating case studies that turn prospects into customers:
Enjoy your week and have a fantastic New Year!