Best in B2B Growth – Week of 4.18.2016
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about B2B social media, marketing automation failures, the importance of content credibility, and why lead generation is really about gathering intelligence. This week’s issue also gives you insight into 50 statistics that could help your lead generation strategy today, so be sure to check it out!
Enjoy your week!
Curated content – summary
- The Most Successful B2B Industries on Social Media, by MarketingProfs
- 4 Reasons Why Marketing Automation Fails, by Jamie Lewis via Marketo
- 50 Must-Know Statistics to Improve Your Lead Generation Strategy, by Michael Brenner via Marketing Insider Group
- B2B Marketers: Mind the Content Credibility Gap, by Daniel Klein via Forrester
- Why B2B Lead Generation Is Really About Gathering Intelligence, by AJ Agrawal via Leadcrunch
Curated content – detailed
The Most Successful B2B Industries on Social Media, by Marketing Profs
How do audience size and engagement level on social media vary among various B2B industries?
To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks (Facebook, Instagram, LinkedIn, Pinterest, and Twitter).
Professional services companies have the largest median social media audience size, the analysis found. Computer hardware firms have the next biggest median audience size, followed by software companies.
All but three of the 17 B2B industries examined in the report have their largest social media audiences on LinkedIn. Among B2B industries, professional services brands have the largest median LinkedIn audience (1.2 million followers).
4 Reasons Why Marketing Automation Fails, by Jamie Lewis via Marketo
Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise.
In my experience working with clients as a Solution Consultant, I see marketing teams do a lot of guesswork when it comes to their campaigns, hoping that their message will be heard. Instead of building a sound strategy based on a few proven fundamentals, they continue to make the same mistakes over and over again. But, that’s avoidable.
Let’s take a look at 4 pitfalls you need to avoid to ensure your marketing automation efforts are a resounding success:
50 Must-Know Statistics to Improve Your Lead Generation Strategy, by Michael Brenner via Marketing Insider Group
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals.
Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert and reward your company with their business. So how do you go about building a lead generation program that will work and will not waste the time and resources you’ve invested?
B2B Marketers: Mind the Content Credibility Gap, by Daniel Klein via Forrester
Delivering credible, objective, and engaging content is a must for today’s B2B marketer as prospects discover, explore, and buy your solution. But what attributes and sources make content credible and objective to B2B buyers? This is a common question asked of my consulting team, and in the age of the customer — where empowered buyers rely on multiple content sources before talking with a sales team and 50% of buyers say much of the content they receive is useless — the answer is more important than ever.
To get answers to this and other key questions we receive from content marketers, Forrester surveyed over 200 IT and LOB technology buyers and influencers. I address three of the common client questions below:
Why B2B Lead Generation Is Really About Gathering Intelligence, by AJ Agrawal via Leadcrunch
It goes without saying that social media is your key platform for lead gen. According to the latest statistics, revenue for businesses has increased by 24% when they used social media for lead generation. Whether you need to generate solid leads on Facebook or you are thinking about making headway on LinkedIn, you need to understand what lead generation is all about. It’s about gathering intelligence.
This guide is going to explain to you what intelligence you need to be gathering in order to take prospects and turn them into customers. [more]
Enjoy your week!