Best in B2B Growth – Week of 4.3.2017
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a diverse set of articles about new B2B technologies, demand marketing, and choosing the right CRM for your business. Are you craving more great informational content? Rewatch one of our hottest webinars “Using Data, Tech, & Inbound to go from $0 to $100M” with Mark Roberge, Chief Revenue Officer at Hubspot.
Enjoy your week,
Curated content – summary
- 20 B2B Technologies to Try in 2017 by Dan Reich via Forbes
- Demand Marketing Planning Template: Sales-Marketing Revenue Goals by Scott Vaughan via Integrate
- What B2B Marketers Can Learn From B2C Experiences by Jason Kulpa via SEMrush Blog
- How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences via Marketing Charts
- Choosing the Right CRM for Your Business: 3 Tips by AJ Agrawal via LeadCrunch Blog
Watch it again!
“Using Data, Tech, & Inbound to go from $0 to $100M”
Mark Roberge, Chief Revenue Officer at HubSpot
Curated content – detailed
20 B2B Technologies to Try in 2017 by Dan Reich via Forbes
In the tech world, headlines are more often than not generated by consumer-oriented startups. Companies creating disruptive products for businesses, however, often attract even greater interest from investors than their B2C brethren. One reason for this is that B2B tech companies’ customers are far more likely to actually pay them – and pay them a lot. The 20 enterprise technology companies below are tackling a wide variety of problems from workplace communication to backend data management. What they have in common is that they are all producing significant value for their B2B customers. Here are 20 technologies for businesses to try out in 2017:
Demand Marketing Planning Template: Sales-Marketing Revenue Goals by Scott Vaughan via Integrate
I’ve been lucky enough to have had both sales and marketing roles. While it is invaluable experience, especially in my current CMO role, I know one thing for sure – sales and marketing pros have different mindsets. This makes it extremely difficult to achieve much-needed alignment.
The problem is often exacerbated by the fact that sales and marketing often have different (or wishy-washy) goals. Working with hundreds of B2B organizations and as part of our own effort at Integrate, we’ve found that B2B marketing teams and sales organizations communicate in vague, general terms – i.e., qualitative terms without specific quantitative KPIs, goals and rewards.
What B2B Marketers Can Learn from B2C Experiences by Jason Kulpa via SEMrush Blog
Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm.
Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.
Because they’re consumer-oriented, B2C websites strive to be compelling and brand-focused to help consumers understand the company, its products, and its value. B2B companies could stand to adopt these basic principles of B2C sites to help their customers understand their organizations and products, too.
How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences via Marketing Charts
hree-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand Gen Report survey [download page].
These results bring to mind recent research from TrustRadius, in which buyers placed vendor collateral at the bottom of the heap when it came to content trustworthiness.
Choosing the Right CRM for Your Business: 3 Tips by AJ Agrawal via LeadCrunch Blog
Choosing the right tools for your team is often the difference between optimized returns and diminished ones. The best example of this is your customer relationship management software (CRM). CRMs help you organize your sales and marketing team’s information around your current customers, leads, audiences, and key industry trends. This piece of software is critical to maintaining the smooth relationship between not only marketing and sales but also your company as a whole.
But finding the right CRM is critical. If your CRM is unreliable or difficult to use, your sales and marketing teams will probably be disorganized and mismanaged as well. Because of this, it’s critical you understand how to pick out one that is the perfect fit for your organization’s unique needs. Here are three steps you can take to make sure you choose the right CRM the first time:
Enjoy your week and have a fantastic New Year!