Best in B2B Growth – Week of 5.30.2016
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a set of articles about artificial intelligence services you can use today to boost your sales, the future of predictive analytics in B2B marketing, and six B2B marketing predictions for summer 2016. This week’s issue also features our free webinar recording with Mark Roberge, Chief Revenue Officer of HubSpot – be sure to check it out!
Enjoy your week,
Curated content – summary
- 5 Artificial Intelligence Services Every Salesperson Should Try to Boost Their Sales, by Bubba Page via Inc
- 5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals, by Alex Lopes via Content Marketing Institute
- Is Predictive Intelligence the Future of B2B Marketing, by Valerie Levin via HubSpot
- 6 B2B Marketing Predictions for Summer 2016, by Alexander Kesler via Business 2 Community
- The ‘F-Word’ in B2B Relationships, by Aaron Orendorff via Entrepreneur
Mark Roberge, Chief Revenue Officer of Hubspot
Curated content – detailed
5 Artificial Intelligence Services Every Salesperson Should Try to Boost Their Sales, by Bubba Page via Inc
Artificial Intelligence is all over the news these days with companies like Google, Facebook and Apple investing heavily, but it can be hard for individual salespeople and entrepreneurs to know which services they can use without the need of a large IT staff or a corporate approval process.
These services offer something unique like helping to find the right prospect to follow-up with, scheduling a meeting or finding insight on a customer. In each case, these services do not require any IT knowledge for setup, management, or maintenance. [more]
5 Not-So Obvious Ways Sales Can Leverage Content Marketing to Close Deals, by Alex Lopes via Content Marketing Institute
You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to the child’s table.
But sales? Sales always gets a seat at the grown-up table. How do they do it?
After all, you’re just as responsible for driving revenue as the sales department. They wouldn’t have great sales-ready leads to close if it weren’t for your content marketing efforts.
As professionals, we want our work to be viewed as critical to growing the companies where we work. But here is the brutal truth: Executives measure the success by revenue, not by effort.
Traffic and leads are great. However, if your content marketing efforts don’t directly move the financial needle, you probably aren’t going to be invited to the grown-up table.
If this resonates with you, there is hope.
Content marketing can be leveraged to not just create the potential for deals, but to actually help the sales team close deals. [more]
Is Predictive Intelligence the Future of B2B Marketing, by Valerie Levin via HubSpot
In the last century, the world saw a massive revolution of innovation.
Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.
It’s already used in machine translation, email spam filters, ATM check depositing and facial recognition – and that’s just what an average person uses day-to-day.
Predictive intelligence is making businesses more efficient, effective and successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests. [more]
6 B2B Marketing Predictions for Summer 2016, by Alexander Kesler via Business 2 Community
Marketing innovation is thriving, and the opportunities for B2B business to ride its waves are expanding each year. And with new developments in numerous avenues of digital marketing, the summer of 2016 will be no different.
One of this year’s most notable trends involves more and more B2B companies employing B2C techniques, such as video advertising and advocate marketing. These tactics are shaping B2B marketing into a more human, relatable way of communicating with customers.
Additionally, with so many ways to create and distribute it, content will continue to rule the digital marketing scene and take up a larger proportion of budgets. Marketers will also focus more on people and how to reach them in the most direct and honest manner.
In order to capitalize on recent trends, B2B marketers need to take a close look at the possibilities these ever-evolving marketing methods offer their companies. Adopting B2C techniques and a customer-centric approach are good places to start. As always, being quick to adapt to these changes and apply them to your marketing efforts are the keys to reaping the biggest benefits and generating the highest ROI for your B2B business. [more]
The ‘F-Word’ in B2B Relationships, by Aaron Orendorff via Entrepreneur
Ah, the “f-word.”
A universal term charged with dissatisfaction, disdain and disgust.
We cringe when our significant other says it and yet when our clients tell us everything’s “fine” the true meaning goes completely over our heads.
After more than a decade researching and consulting B2B relationships, Tom Cates, CEO of salesEQUITY, puts it like this:
“Fine is the most dangerous four-letter word in B2B, indicating indifference, complacency and even possible client defection. Account teams often fail to recognize fine and are blindsided when a client decides to move on.” [more]
Enjoy your week!