Best in B2B Growth – Week of 6.06.2016
In this week’s issue of LeadCrunch’s Best in B2B Growth, we bring you a set of articles about ways to win at local content marketing, examples of video marketing on Facebook, helping your staff curate content, and tips on connecting with influencers. This week’s issue also features ways you can implement predictive analytics into your marketing and sales strategy today. Finally, we have showcased a free webinar recording with Mark Roberge, Chief Revenue Officer of HubSpot – be sure to check it out!
Enjoy your week,
Curated content – summary
- 4 Ways to Win at Local Content Marketing, by Aaron Agius via Entrepreneur
- 10 Excellent Examples of Video Marketing on Facebook, by Ryan Philemon via HubSpot
- How to Help Your Staff to Curate Content, by Aaron Orendorff via Social Media Examiner
- 7 Top Secret Ways to Connect With Influencers and A-Listers, by Luke Guy via Jeff Bullas
- Integrating Predictive Analytics Into High-Value B2B Marketing and Sales, by Sanjit Singh via LeadCrunch
Mark Roberge, Chief Revenue Officer of Hubspot
Curated content – detailed
4 Ways to Win At Local Content Marketing, by Aaron Agius via Entrepreneur
When it comes to marketing content to local customers, you have to take a unique approach – the tactics that work for big businesses aren’t going to resonate with the target audience in your town. So what do you need to do differently? Here, I’ll discuss a new approach for marketing content to local customers.
1. Feature local experts in your content.
Most local marketers focus nearly all their content on their business alone, but there are a lot of benefits to also bringing in other local experts related to your niche. Incorporate quotes and interviews with local experts, or find other ways to feature them in your content through collaboration. As long as they’re not your direct competitors, you can work with them to create a mutually beneficial relationship to expand your audience base. Besides, keeping all your content focused on your business alone sets you up for some limitations.
For one, you miss out on the fact that 92 percent of consumers trust third-party recommendations more than brand content. At the same time, sharing content through influencers can increase conversions bythree to ten times.
If you’ve taken the time to feature others in your content, it won’t be very difficult to encourage them to share it with their audiences as well.
10 Excellent Examples of Video Marketing on Facebook, by Ryan Philemon via HubSpot
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.
In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.
When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below.
How to Help Your Staff to Curate Content, by Aaron Orendorff via Social Media Examiner
Is third-party content part of your social media marketing mix?
Do you have multiple people in your company who discover content?
With the right process, a team can become a content-curation powerhouse.
In this article, you’ll discover how to set up a collaborative workflow for content curation.
#1: Establish Team Structure
Collaboration starts with structure. It’s vital to establish clear roles and communicate exactly who’s responsible for what. Two roles are needed: a coordinator and a group of contributors.
The coordinator’s job is to identify major topics that your target audience cares about, and to make a master list of how all of these topics can be grouped together.
- Social media marketing
- Online marketing
- Email marketing
- Landing pages
7 Top Secret Ways to Connect With Influencers and A-Listers, by Luke Guy via Jeff Bullas
One of the biggest mistakes we make with online marketing is relying on a single traffic source…
Where does all your website traffic come from?
Social media, search engines, ad campaigns, referral traffic…
Is your traffic evenly distributed across all of these mediums?
It’s dangerous to focus on one platform to promote your content and drive traffic. Look what happened when Google changed the game…
Integrating Predictive Analytics Into High-Value B2B Marketing and Sales, by Sanjit Singh via LeadCrunch
In order to cut through the noise produced by the internet and establish meaningful connections with clients, businesses must find ways to produce more personalized content, generate higher quality leads, and stay focused on top prospects. Predictive analytics is a means to achieve all of this. According to Forbes*, 89% of B2B marketers have predictive analytics on their roadmaps for 2016. Predictive marketers are also 2.9x more likely to report revenue growth at rates higher than the industry average and 1.8x more likely to consistently exceed shared organizational goals. Finally, in TOPO’s B2B Predictive Analytics Technology Report**, B2B predictive analytics is an emerging market with less than a $100M in aggregate vendor revenue. This means the predictive analytics market is still in the early market stage of the technology adoption life cycle and companies that adopt predictive analytics now can gain a clear advantage over their competitors.
Enjoy your week!