How to Win the Love of Sales
Is Sales and Marketing alignment just a pipe dream?
If you’re frustrated with what feels like a constant battle between Sales and Marketing teams, you’re not alone. It’s a common problem in a lot of B2B companies, but it doesn’t have to be this way. In this practical, 16-step guide, you’ll learn how to build a winning and lasting partnership between Sales and Marketing.
In How to Win the Love of Sales, you’ll get how-tos for developing bi-directional service level agreements between your teams. Find advice on key leverage points – like the handoff of leads from marketing to sales, the crucial importance of goal alignment, and the need for mutual empathy.
We’re all on the same team, isn’t it time we started acting like it?