The Impact of Artificial Intelligence in the Sports Industry

Olin Hyde
October 10, 2017

Are you keeping close track of the many ways artificial intelligence is changing a variety of industries? Have you yet to experience this in your space? Are you expecting to get more involved with this technology in the months and years to come?

It goes without saying that artificial intelligence will impact almost every industry imaginable in the future. According to Constellation Research, the artificial intelligence market will pass $100 billion by 2025.

While it’s exciting to watch the impact of artificial intelligence unfold, this is even more so the case in the wonderful world of sports.

Before we touch on the many ways that artificial intelligence will change the landscape of the sports industry, we want to share an excerpt from a recent blog post:

“The concepts of automation, AI, and machine learning are critical to fully understanding the big shifts that are occurring on an industry-wide scale. Automation usually describes how easily a task that a human normally can perform can be equivalently performed by machines. AI and machine learning go hand-in-hand with automation in that advances in AI and machine learning allow for more complex tasks (and thus more industries) to have their jobs become automated.”

With that in mind, you should have a basic idea of the many ways that artificial intelligence will impact the sports industry. If you don’t, here are a few things to think about:

  • Automated journalism. Some media outlets are looking into the many ways artificial intelligence marketing solutions can change the way they create and publish content.
  • Chatbots. When was the last time you attended a live sporting event? Did you have questions while watching the game? Did you receive an immediate response? Chatbots may be able to provide a higher level of customer service than humans in the future (more on this below).
  • Wearable technology. This is a big one, as wearable tech is growing by leaps and bounds in the sports industry. When it comes to training and performance, this is something that athletes of all skill levels are considering.

Now do you see just how big of an impact artificial intelligence is having on the sports industry?

A Killer Example

The Sacramento Kings of the National Basketball Association (NBA) is one of the many professional teams on the cutting edge of artificial intelligence.

It wasn’t long ago that the team introduced to the world “Kings Artificial Intelligence.”

Here’s what the Kings have to say about its newest team member:

“The team’s new bot will be able to support fan inquiries about the Kings and Golden 1 Center, and will continue to learn with each interaction with the loudest fans in the NBA.

On Friday, the Sacramento Kings in partnership with JiffyBots, introduced its Facebook Messenger bot.

Kai, which is an acronym for Kings Artificial Intelligence, will be able to answer a wide range of questions, such as info about Sacramento’s roster, stats, Golden 1 Center details, franchise history and more.

In addition, Kai will present users with a unique one-on-one chat experience that will evolve with each correspondence.”

How cool is that? Go back in time a few years and there was nothing like this out there. Instead, if you had these types of questions, you would have to search online or ask someone around you for help.

It’s clear to see that the Kings are dedicated to providing the highest quality fan experience, with artificial intelligence playing a big role in this in the years to come. Don’t be surprised if many other NBA teams, as well as those in other leagues, take a hint and follow this trend.


These are just a few of the many ways artificial intelligence is altering the sports industry. Although it’s still in its infancy, expect big things to happen in the near future.

What are your thoughts on artificial intelligence in general? Do you have any personal thoughts on the impact of this technology on the sports industry in the years to come? Is there anything in particular that you would like to see? Share your thoughts in the comment section below, as you never know when something you say will pique the interest of another reader.

Further Reading

Olin Hyde
April 8, 2020
. 5 min read
Lainey Mebust
November 4, 2019
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Lainey Mebust
October 9, 2019
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