Instagram Hacks for Your Small Business
Instagram is getting popular these days, especially among millennials and Gen Zers, so if you want your company to be popular and gain traction among these generations, you need to be as active–and effective–on Instagram as possible. Even if you’re a brick-and-mortar store offering accounting consulting services, that doesn’t mean that you won’t benefit from a beautiful picture of a happy client holding a letter in their hand, a giant smile on their face, saying “my rebate this tax season was huge!” And even if you are active on Instagram, there’s probably way more you could be doing to attract more potential clients.
Fortunately, there are some great hacks you can use to improve your Instagram presence–and get new clients now. Here’s how:
1 Use Instagram’s business features
One of the greatest things about Instagram is that it’s actually hugely beneficial to businesses because of the business features they offer–and they offer them for free! Business profile accounts “allow access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options,” explains Entrepreneur.
And it’s easy to implement and allows you to post your business information, too, such as your contact info and website. Considering that there are more than 500 million users on Instagram, you’ll benefit hugely from having your business info and these statistics right at your fingertips.
2 Be effective with your hashtag use
Did you know that 7 out of 10 hashtags on Instagram are branded? It’s a huge number, considering how many people are using Instagram every day and using multiple hashtags along with their posts–which just goes to prove that hashtagging is one of the best ways to create engagement between your company and your customers. But it’s not just about using hashtags, but using them correctly:
According to Oberlo, using hashtags will make you stand out from your competitors on Instagram: “In the beginning, only you will be using your hashtag. However, as your brand grows in popularity and people start buying your products, you will see more people using your hashtag.” So if you pick a useful, memorable hashtag (and hopefully, your company name is also memorable), you’ll get more customers to gradually associate it with your brand over time–and start hashtagging pictures of your products, for example, which will up your popularity.
3 Focus on images–not on selling
Whether you’re selling fabulous purses as an ecommerce business, or you’re a law consulting business, you want to focus on images as much as you can–not on what you’re selling. Especially if you’re looking to attract younger customers such as millennials or Gen Zers, they tend to be ad averse: what they actually want is people enjoying your product. Whether that’s real people or influencers or celebrities, you should be focusing on people and their stories, not on a simple picture of your product.
In fact, according to Forbes.com, 63 percent of Gen Zers prefer to see real people in ads. So if you can, include a personal story with each image. Videos are a great idea, too, now that Instagram’s got that feature.
4 Get on other Instagram accounts
Okay, sure, you want to have a beautiful Instagram account, one that’ll lead your customers to your landing page and allow them to see what you’re doing day to day. But additionally, one of the best Instagram hacks is using other Instagram accounts to sell your products. Especially when you’re just starting out, and you don’t have much traction online yet, this can help make you more popular.
According to Richard Lazazzera of A Better Lemonade Stand, ecommerce resource, it works like this: “My number one Instagram strategy for getting massive exposure and building a huge audience is to find large Instagram accounts that are already catering to your demographic and pay for sponsored posts on them. It’s the cheapest CPM (cost-per-thousand impressions) of any ad platform right now.” So use the search function for your service or product to find out who the biggest influencers in your field are, and ask them if you can advertise in their site–or even better, promote your products in exchange for some free swag.
Considering that six in ten adults have Instagram accounts, you can get a lot of new followers–and customers, eventually–by using this hack that’s worth investing time and money in.
As you can see, by using these Instagram hacks, you’re going to be able to attract more potential customers than ever before–and start a following of people who are committed to seeing how your company develops over the years. By adding these to your Instagram account that’s already aesthetically representative of your brand that you’re updating regularly, you’ll be well on your way to success with your small business.
What strategies do you use to get more clients interested in your small business?