Leads Are Good, Conversions Are Better

Olin Hyde
December 8, 2017

Do you spend a lot of time and money generating leads? Have you come to find that the more leads you have the more sales you make? Are you hoping to achieve even more success in this area of your business in the months to come?

Maybe you want to increase leads for your dropship business. Or maybe you need to implement a marketing strategy for driving more foot traffic to your brick and mortar store.

It doesn’t matter what you’re trying to accomplish, having a solid lead generation plan in place is an absolute must.

However, you don’t want to stop there. There’s something you need to remember: leads are good, but conversions are better.

You can generate as many leads as you want, but if these people never become customers you’ll find yourself treading water.

With this in mind, it’s important to know which steps you can take to turn more leads into paying customers. Here are five tips to experiment with in the future:

  1. Qualify Your Leads Upfront

Did you know that you can qualify a lead in a minute or less? In other words, it doesn’t take days on end to determine if a lead is worth pursuing.

Once you know how to qualify a lead, it will become second nature. And once it becomes second nature, you’ll never find yourself chasing a lead that has little to no chance of converting.

  1. Ask for the Sale

At some point, you need to go for the gusto and ask for the sale. You don’t want to sit back and hope for the best. You need to take action by asking for the sale and doing whatever it takes to turn the lead into a customer.

This doesn’t always work, but it’s a strategy you must consider.

  1. Provide Something for Free

You don’t want to get into the habit of giving stuff away, but this is one of the best ways to give a prospect a push in the right direction.

For example, you could share a free report that provides the lead with advice on how to make more money in his or her business.

If you’re going to provide something for free, don’t forget to check up with the prospect in a timely manner.

  1. Provide Great Customer Service

Believe it or not, top of the line customer service may be all you need in order to close a sale. How easy is that?

If someone calls you, answer the phone and provide the information they need. If a lead emails you, don’t hesitate to get back with them.

When you provide great customer service upfront, it gives the prospect the feeling that your company will do the same in the future.

  1. Use References to Your Advantage

When a lead asks for references, you should know exactly how to respond. By providing these in a timely manner, your chance of success goes through the roof.

Many people are simply looking for a push in the right direction. By providing references (as well as testimonials via your website), you give them the confidence they need to give your company a try – and that’s all you can ask for.

Final Thoughts

You should continue to generate as many leads as possible, as this goes a long way in helping you build your business and reach your goals.

Just remember one thing: you want to convert as many leads as possible into paying customers. If you focus on this, you’ll come to find that your revenue and profit are on the rise.

It’s not always easy to implement a plan for boosting your conversion rate, but you’ll eventually find something that produces the results you’ve been dreaming of.

What steps do you take to generate leads for your business? What steps do you take to convert as many leads as possible into paying customers? Is there anything in particular that has worked for your company in the past? Share your approach in the comment section below. By providing your personal strategy, other business professionals will find it easier to boost their conversion rate and enjoy the benefits of doing so.

Further Reading

Lainey Mebust
July 9, 2020
Lainey Mebust
November 4, 2019
Lainey Mebust
. 15 min read