Resources for Marketers During COVID-19

Lainey Mebust
June 15, 2020

There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal. Today, we’re breaking down the impacts of COVID-19 and how marketers are evolving in a new era of business.

5-Step B2B Marketing Plan for COVID-19

Explore 5 new realities redefining marketing and what marketers can do to succeed during COVID-19 as told by LeadCrunch CEO Olin Hyde.

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Top Performing Marketers are Embracing AI

The coronavirus crisis has forced marketers to rethink everything. Explore how marketers are scaling their demand generation by embracing AI in the 6th State of Marketing Report by SalesForce.

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How B2B Decision-Makers are Responding to Coronavirus

The best B2B decision-makers are responding quickly. Learn how customers’ expectations, spending, and behaviors are changing throughout the crisis with this McKinsey survey.

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TOPO’s 5 Strategic Sales and Marketing COVID-19 Imperatives

Explore five strategic changes (from TOPO and 6sense) that every B2B organization should be prepared to make.

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The COVID-19 Impact Score

The COVID-19 B2B Impact Score allows marketers to instantly assess how the coronavirus impacts their customers. This tool gives teams transparency and insight — without having to pry — allowing marketers to identify exactly where to focus their sales and marketing efforts.

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How to Align Sales & Marketing During COVID-19

We surveyed over 300 B2B sales and marketing leaders to learn how they’re bridging the gap between sales and marketing in 2020.

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The B2B Marketer’s Guide to Coronavirus

As we navigate this new season of business, we’re breaking down exactly how to adapt your marketing strategy in a COVID-19 climate.

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Further Reading

Lainey Mebust
May 29, 2020
Olin Hyde
April 8, 2020
. 5 min read
Lainey Mebust