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Odyssey Case Study

B2B Demand GenerationB2B Lead Gen

10 Min Read

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odyssey lookalike modeling case study


When Odyssey Logistics & Transportation Corporation (Odyssey) needed to find new opportunities in its increasingly complex industry, it did something it had never done before: partnered with a lead generation company.

LeadCrunch[ai] ran Odyssey’s best customers through its artificial intelligence-powered predictive targeting engine to create a list of lookalike sales targets. LeadCrunch[ai] then syndicated Odyssey’s thought leadership content to this lookalike audience.

What LeadCrunch[ai] delivered back to Odyssey were leads that were not only a good fit but were also engaged with Odyssey’s content. Odyssey was able to then take these marketing-qualified leads that included accurate contact details and turned 44% into appointments for demos, a big boost over the industry average of only 9%.