Enterprise Perspective on Marketing Data and Technology Strategy
As B2B Marketers, we have access to more customer and prospect data than we know what to do with.
This abundance of data is one of the key benefits of the marketing technology revolution we’re living through. If we know how to access it, that data can tell us everything we need to know about audience targeting and achieving better results with our campaigns. But in that ocean of data, what really matters? And how can we decipher it in a meaningful way?
In this report, we surveyed B2B enterprise marketers to learn how they’re adapting to the Age of Data, how they prioritize their technology strategies – and why integrating data has been the biggest hurdle for many organizations.