Top Tips for Attracting Gen Zers to Your Blog
Whether you’re making money as a blogger, getting paid every time someone clicks on your affiliate links, or you run a blog for a larger company, creating content that gets posted not only on their site but also on their social media profiles on places like Facebook and Instagram, you’re passionate about getting as many people reading as possible. You’ve mastered the art of getting baby boomers to read your content, and millennials, too–but now there’s a new challenge on the horizon. Generation Z, one of the largest populations hitting the US marketplace, is growing up–and now it’s time to get them reading your content.
And even though it’s a challenge, you’re in luck, because there are some great strategies you can use to attract Gen Z readers to your blog. Here’s how:
1 Get on Snapchat
If you know any Gen Zers, or you’ve just seen them on your commute to work, there’s one thing you’ll notice immediately: that they basically live on their phones. And one of the apps that they love to use most is Snapchat–which is why it’s one of the best places to advertise some of your blog’s content. You’re going to want to focus on using cool photos and videos, and creating Snapchat stories–so it’s a bit different from traditional content-writing–but it’ll get their attention and draw them to your blog.
According to Higher Ed Live, “More than 80 percent of college and high school students use Snapchat, making it the most-used social media network among Gen Z (and number two among millennials). And of those users, more than 70 percent say they use Snapchat more than six times per day. It’s used, and used often.” So make that account, start posting, and consider using cool filters and Bitmoji options, too, so that Gen Zers will feel like you’re using the app the same way they are.
2 Make your site mobile friendly
Did you know that the average American spends over four hours a day on their phone? And Gen Zers, who’ve grown up with phones and tablets and have been described as the “always on, on demand generation,” are no exception to this habit. We’re all addicted to Facebook and Instagram, and more and more we’re Googling on our phones instead of on our laptops. So if you want a Gen Zer to stumble onto your blog and be able to actually read the content without being distracted by pop-ups and writing that’s all over the place, designing your site to be mobile-friendly is key.
Additionally, according to Wave Digital, it’s smart generally to have a simple site. Not only because it shows up more easily on phones, but because it’s more trusted: “Basically, don’t over-complicate website design. Make content easily digestible for them to read and then understand. Also, make sure your website is not full of dense copy; Gen Z and Millennials will be onto the next website without a second thought.”
3 Get Gen Zers involved
One of the most important values that Gen Zers hold is being respected and being heard. According to thebalance.com, Generation Zers ”believe that they are armed with more power (and intelligence) [than] their older siblings and parents… Which means they expect you to treat them like they are 30 and not 20.” This means that, if you practice guest blogging on your site, consider having a Gen Zer write a post and share it on their social media accounts. And when it comes to sharing your content on Instagram and Facebook, involve them, ask them their opinions, and, if you sell any products or services on your blog, have them review them in exchange for some free swag.
The most important thing is that you’re making your Gen Z audience feel like they’re being heard–and because they’re so aware of how marketing works, you’ll want to truly listen. Simply writing an advertisement targeting isn’t going to work. This generation that will soon make up 40 percent of total US consumers is ad-averse, and they want to be engaged.
4 Make it personal
According to Forbes.com, 63 percent of Gen Zers prefer to see real people in ads than celebrities (yes, even if they’re constantly following their favorite celebrities on Instagram). So when it comes to your blog, you’re going to want to do the same thing. Connect with real people who love your blog, and ask them to talk about it. If you know any influencers, even better–these are real people who are just on the verge of being celebrities, because they can reach out to so many of their followers.
If you want to learn more about influencer marketing, check out this article from Trusted Shops.By following these tips, you’re sure to attract Gen Zers to your blog and get some readers who are truly invested in what you’re writing about. Do you have any tips for engaging with Gen Zers?