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Artificial Intelligence 101 for B2B Marketing

Artificial Intelligence (AI) usage in B2B marketing has grown rapidly in the past 10 years. Widely adopted tools such as Account Based Marketing (ABM) platforms, intent data providers, and customer data platforms (CDPs) are all using AI to help marketers better execute their demand generation efforts. Learn more on how AI is changing the landscape of B2B marketing.
Defining Artificial Intelligence
Common Terms in AI
Dimensions & Vectors for Sales and Marketing
AI Usage in B2B Marketing
Using AI for More Accurate and Optimal Reach in B2B Targeting
Finding New Opportunities within an Account Based Marketing (ABM) or Target Account List (TAL) with AI
Expanding Addressable Market with AI
An Approach to using AI for B2B Targeting