Leveraging Buying Signals to Hypertarget for B2B Demand Campaigns
For the past 20 years, Aaron Mendes has led innovation at the intersection of enterprise marketing, big data, AI, analytics, and technology. His prior company, QuestPoint, delivered over 20 billion ads per month for thousands of enterprise marketers. At 1010data, the data technology arm of Condé Nast Group, acquired for $500M in 2015, he also pioneered using AI and big data to help improve the marketing performance for market giants such as Hewlett Packard, Walmart, Target, Lenovo, Google, Abbott, Johnson & Johnson, Nestle, and Clorox. Aaron is currently the SVP of Product for LeadCrunch and leads the product and innovation efforts to help B2B marketers scale volume and quality of their demand generation programs leveraging leadCrunch’s AI B2B marketing technology.