Most content syndication companies overcharge and under-deliver. How so?
When you contract with a content syndication company or web content publisher, you’ll get a promised amount of impressions for your spend. Impressions sound very impressive - but
how many of those ‘impressions’ are going to end up converting?
Honestly, not a lot. It’s a shockingly small amount actually. You’re paying a premium to get in front of people who aren’t interested and aren’t buying.
Impressions don’t matter, people do. Really specific people.
With LeadCrunch, we use artificial intelligence and better B2B data to identify your next best customer.
You provide a list of your best customers. We analyze what they’ve got in common - job titles, company size, and a host of other custom parameters - and we create a B2B lookalike audience.
Then, we quality check each lead with a 17-point verification process so they’re primed and ready for your content to arrive in their email.
Below are a sample of companies that have leveraged our Direct Content Marketing approach.