How AI Can
Create the Data
that Marketers
Really Need

How can businesses find prospects with the potential to be as valuable as their best customers? High quality data that could reveal these prospects doesn’t exist—but artificial intelligence (AI) can create it to totally transform both the process and the ROI of B2B marketing. Learn how this is being done and how marketers are benefiting from it in this free white paper.
The Marketer’s Data Dilemma
Common Sources for Marketing Data and Their Limitations
What Makes Data “Good Enough”?
Truly Valuable Data Can Be Created
How to Create The Data Marketers Really Need
The Raw Materials: Source Data and Information
The Factory: Turning Chaotic Information into Clean, Powerful Dimensions
From Haystack to Leads: Finding Lookalike Gems