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Resources Library

From demand generation to effective content marketing to amping up your sales team, we've gathered the best B2B marketers to share their insights, best practices and proven strategies so you can make the right decisions for your business. Watch our B2B Podcast, hosted by marketing experts Green & Greene, read articles from celebrated thought leaders or check out one of our Case Studies to learn how LeadCrunch has helped companies reach their goals in record time.

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Blog Post

Marketing Sales Partnership Playbook


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Blog Post

SLA Playbook


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Blog Post

Domino Theory Content Marketing


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Blog Post

Targeting Innovation Job Titles


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Blog Post

How to scale B2B Demand Gen Ops


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Blog Post

How AI Scales GoTo Market Ops


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Blog Post

Hard Truth Firmos


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Blog Post

How to Scale ABM with AI


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Blog Post

Hard Truth Intent Data


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Case Study

Ebook

A proven playbook for a partnership between marketing and sales


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Ebook

A proven playbook for service level agreements between marketing and sale


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Ebook

How to scale your B2B demand operations


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White Papers

The hard truth of B2B targeting with job titles


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White Papers

How artificial intelligence scales go-to-market operations


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White Papers

The hard truth about firmographics


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White Papers

Hard Truth Intent Data


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Podcast

Why B2B Leaders Should Rebranding the Marketing Organization for Growth


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Podcast

Pam Didner on ABM and Sales Enablement


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Blog Post

Lookalike Audiences for B2B


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Blog Post

Blog Post

12 min

J. David Green

Podcast

How Driving Meaningful Change Can Shape Your Marketing Career    


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Podcast

Why Your Top of Funnel ROI Sucks (and How to Fix It)  


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Podcast

B2B Targeting with Titles:  Why It Doesn’t Work & How to Fix It 


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Podcast

Marketing Automation: How CRM Data Gave Us a Seat At the Table


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Podcast

How AI & ABM Are Improving B2B Marketing


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Blog Post

Beyond the Funnel Content: The Ultimate Guide for Marketers


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Podcast

B2B Content Marketing: Smart Hacks to Accelerate Funnel Velocity 


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Podcast

B2B Content Marketing: Why Strategy Still Matters for SEO & Sales 


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Podcast

B2B Marketing Metrics to Impress the C-Suite 


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Blog Post

Podcast

How Conversational Marketing is Disrupting the Demand Gen Game 


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Podcast

Marketing vs. Sales: The Epic Battle for SDR Ownership 


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Blog Post

4 Reasons Not To Trade Your B2B Sales Reps For Robots


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Blog Post

B2B Conference Recap: SiriusDecisions Summit 2019


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Blog Post

4 Sales Reps Who Do Best at B2B Sales


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Podcast

ABM, AI List Building & Lessons from Beer & Potato Chips 


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Blog Post

Whitepaper Best Practices To Ignite the Spark


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Podcast

The Unconventional Approach to Programmatic Advertising With AI  


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Blog Post

Top of Funnel Content: The Ultimate Guide for Marketers


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Podcast

Marketing Automation & ABM in the Era of Big Data


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Podcast

What B2B Targeting? Why Sales Hates Your Leads


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Blog Post

B2B Targeting Vectors For People Who Don’t Like Math


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Jonathan Greene

Blog Post

10 min

J. David Green

Blog Post

Stop Losing Top B2B Sales Reps Through Poor Management


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Blog Post

5 Pricing Strategies That Drive B2B Sales


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Blog Post

5 Mistakes That Can Ruin Your B2B Lead Generation Campaign


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Podcast

B2B Targeting Sucks: Why ROI Is Terrible in B2B Demand Gen


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Podcast

Why Customer Experience is so Important in B2B


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Blog Post

5 Persuasive Skills All B2B Sales Reps Must Have


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Podcast

How to Optimize Account Based Marketing


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Podcast

Cultural Imperatives for Success with Account-Based Marketing


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Blog Post

B2B Sales Conferences You Can’t Miss in 2019


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Podcast

What You Need to Know about Intent Data


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Podcast

B2B Lookalike Audience Modeling & Artificial Intelligence


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Blog Post

Challenger Selling Style: Which Sales Tools Help You Close Deals?


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Podcast

Why Marketing Should own the Sales Development Team


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Infographic

The Truth About Intent Data


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Blog Post

Podcast

Targeting with Industry Codes


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Blog Post

How to Get Sales Leads to Chase You


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Podcast

How to Optimize Your B2B Demand Gen Funnel


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Infographic

How to Convert More Marketing Leads to Pipeline


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Infographic

9 B2B Funnel Metrics You Can’t Live Without


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Infographic

9 Reasons Marketing Needs an Inbound Follow-Up Team


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Blog Post

The Best Type of Salesperson for B2B Sales


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Ebook

How to Scale Your B2B Demand Operations


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Podcast

How to Use Construal Level Theory in Your Buyer’s Journey


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Podcast

Why You Should Stop Faking Your Buyer Personas


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Infographic

J. David Green

White Papers

J. David Green

Ebook

J. David Green

Podcast

How-to-Guide: B2B Media Buying


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Podcast

How Marketing Can Work with a Sales Development Team


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Podcast

How to Develop Service Level Agreements between Sales and Marketing


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Blog Post

J. David Green

Blog Post

12 min

J. David Green

Podcast

Sales and Marketing Alignment


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Podcast

Buyer Behavior Research – Qualitative and Quantitative


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Podcast

Buying Behavior – B2B versus B2C


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Podcast

Scaling Demand Generation


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Blog Post

5 min

Lainey Mebust

Podcast

How Email Send Time Optimization Technologies Are Increasing Conversions of B2B Emails


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Case Study

10 min

J. David Green

Blog Post

10 min

J. David Green

Blog Post

10 min

J. David Green

Podcast

Secrets to Deploying a Digital Center of Excellence


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Podcast

Key Trends in B2B Demand Gen Marketing Teams


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Blog Post

10 min

J. David Green

Podcast

Why B2C Marketers Make the Best B2B Marketers


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Podcast

B2B Content Marketing Strategy Secrets You Gotta Try Now


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Podcast

The Evolution of Email in B2B Marketing


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Podcast

B2B Lead Management: Changes Driven by Account-Based Marketing


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Podcast

How to use B2B video throughout your funnel


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Podcast

The Psychology of Lead Nurturing


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Blog Post

10 min

J. David Green

Podcast

B2B Revenue Attribution: Known and Unknown Contacts in your CRM


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Blog Post

10 min

J. David Green

Podcast

15 min

How to Use Content Marketing to Build Trust with Senior Executives

B2B Content marketing

Yadin Porter de León| Global Executive Content Strategist| VMware| LinkedIn

J. David Green

Podcast

The Evolution of B2B Marketing Operations


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Blog Post

15 min

J. David Green

Blog Post

5 min

J. David Green

Podcast

15 min

How to Become a More Empathetic-Marketer

B2B Content marketing

Brian Carroll| Founder and CEO| markempa| LinkedIn

J. David Green

Blog Post

5 min

J. David Green

Podcast

Myths about sales and marketing alignment


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Podcast

15 min

How Artificial Intelligence will Change Marketing Operations

AI/Predictive Analytics

Allison Smith Terrey| Vice President, Global Marketing Operations and Technology| Pitney Bowes| LinkedIn

J. David Green

Podcast

15 min

How to Use the Jobs-to-Be-Done Theory to Reach an Executive Audience

B2B Content marketing

Yadin Porter de León| Global Executive Content Strategist| VMware| LinkedIn

J. David Green

Case Study

9 min

Case Study

10 min

Case Study

9 min

Podcast

21 min

Keys to Aligning with Sales

B2B Measurement

Mike McKinnon| Sr. Director, Global Marketing Operations| LogRhythm| LinkedIn

J. David Green

Blog Post

5 min

J. David Green

Podcast

20 min

B2B Empathy-Based Marketing, Trust, Lead Generation

B2B Content marketing

Brian Carroll| Founder and CEO| markempa| LinkedIn

J. David Green

Podcast

How to Align Sales and Marketing in Enterprise Companies


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Podcast

21 min

How to Increase Conversions Across the Funnel

B2B Measurement

Mike McKinnon| Sr. Director, Global Marketing Operations| LogRhythm| LinkedIn

J. David Green

Blog Post

The Truth About Intent Data

B2B Demand Generation

Blog Post

Blog Post

When Passion Meets Preparedness


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Blog Post

Blog Post

Blog Post

What Does AI Really Mean?

Artificial Intelligence

Blog Post

Blog Post

4 Content Writing Trends of 2018


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Blog Post

5 Ways AI Is Influencing Content Marketing


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Blog Post

Blog Post

BANT isn’t sufficient: A new framework for qualifying your leads


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Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

Blog Post

How To Make Lead Gen and SEO Work Together To Boost Sales


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Blog Post

How to Hold Effective Sales Meetings


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Blog Post

7 Secrets For Great Personalized Emails


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Blog Post

4 Trends You Must Include In Your 2017 B2B Content Marketing Plan


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Blog Post

3 Reasons Why Your Blog Isn’t Generating Leads


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Blog Post

Best in B2B Growth – Week of 12.5.2016


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Blog Post

7 Tips On Creating Effective Buyer Personas


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Blog Post

Best in B2B Growth – Week of 11.21.2016


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Blog Post

How to Become a Trusted Resource: 5 Tips


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Blog Post

7 Tips On Building an Online Reputation


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Blog Post

Best in B2B Growth – Week of 11.14.2016


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Blog Post

3 Reasons Why Chat Bots Can’t Replace B2B Chat Reps


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Best in B2B Growth – Week of 11.7.2016


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Overcome Buyer Hesitation In B2B Sales With These Six Secrets


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Use These 5 Key Industry Trends To Boost Sales


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What’s the Future of Global B2B eCommerce?


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Best in B2B Growth – Week of 10.31.2016


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5 Ways To Boost B2B Sales


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4 Ways To Figure Out Why You Lost The Sale


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Boost Your B2B Inbound Content Leads Using Data


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Four Things to Do When Sales Start Slipping


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Best in B2B Growth – Week of 10.24.2016


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How To Make B2B Sales Meetings Useful


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5 Ways to Make Social Media Work for You


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Best in B2B Growth – Week of 10.17.2016


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4 Ways To Generate Sales Leads From Generation Y Decision-Makers


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7 Key 2017 B2B Trends You Need to Start Acting On Now


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Use Rebuttals to Boost B2B Sales: 5 Tips


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Take A Calmer Approach To B2B Selling To Boost Sales: 5 Tips


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How Often Should You Follow-Up on B2B Leads?


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5 Reasons Why Facebook Is Essential to Your B2B Lead Generation Strategy


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New B2B Ideas Are Just Combinations Of Old B2B Ideas


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Best in B2B Growth – Week of 10.03.2016


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How To Grow Revenues With Sales Development


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Five Creative Ways to Develop B2B Customer Profiles


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The Reality of the Moneyball B2B Sales Management Style


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How B2B Sales Will Change in 2017?


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Best in B2B Growth – Week of 9.26.2016


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Make Facebook Your “Go To” Social Media Platform For B2B Lead Generation


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Hit Millennials In Their Minds, Not Their Hearts: 6 Tips


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The Secret to Generating B2B Leads – Build Up Your Online Reputation


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Important B2B Trends to Follow as 2016 Winds Down


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Best in B2B Growth – Week of 9.19.2016


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Improve Your Sales Team’s Efficiency: Remove Office Distractions


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5 Ways to Boost Repeat Sales By Gaining Customer Loyalty


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5 Lessons Your Sales Team Can Learn From Olympians


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Best in B2B Growth – Week of 9.12.2016


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4 Ways To Use Pokemon Go To Increase Your B2B Sales Leads


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5 Ways To Improve Your Marketing In A Budget Friendly Manner


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Best in B2B Growth – Week of 9.05.2016


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3 Pain Points That Boost B2B Sales


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3 Bad Habits Holding Your B2B Negotiations Back


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5 Moneyball Tips For B2B Sales To Win Big With Partners


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Best in B2B Growth – Week of 8.29.2016


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5 Tips For Delivering An Exceptional B2B Sales Experience


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How To Generate More B2B Leads Using Social Media Challenges


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5 Books All B2B Sellers Need To Read


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3 Ways To Create A Better Customer Experience For Your B2B Firm


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Best in B2B Growth – Week of 8.22.2016


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5 Secrets About Mindsets That Will Help You Get More B2B Sales Faster


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A Simple Blogging Blueprint [beware – strange visuals included]


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How To Build Great B2B Content For Your Company


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Best in B2B Growth – Week of 8.15.2016


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3 Unlikely Strategies To Generate B2B Leads


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Unique Ways To Develop Your B2B Customer Profiles


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Webinar – The Best Ways to Grow B2B 2016-2017 feat Sujan Patel


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Best in B2B Growth – Week of 8.08.2016


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6 Reasons Why Your Website Is Failing To Generate Leads


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6 Small Ways You Can Change Your Website To Generate Leads


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The Bulletproof Guide To Become The Master Of B2B Sales


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B2B Lead Generation Guide – What Are the Four L’s?


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Best in B2B Growth – Week of 8.01.2016


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5 Reasons Social Media Leads Are Important To Explore For B2B Leads


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Best in B2B Growth – Week of 7.25.2016


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How To Generate More B2B Sales For The Rest Of This Year


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5 Characteristics Every Great B2B Sales Team Should Have


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Best in B2B Growth – Week of 7.18.2016


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How The Moneyball Method Can Help Your B2B Sales


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5 Facts About Facebook Organic Reach Every Business Should Know


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5 Ways Optimizing Your Marketing Channels To Increase B2B Sales Leads


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5 things you can do immediately to improve your lead generation – with Brian Carroll, Chief Evangelist, MECLABS [live stream webinar]


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Best in B2B Growth – Week of 7.11.2016


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5 Tips For Increasing The Value Of Your B2B Deals


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Best in B2B Growth – Week of 7.4.2016


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5 Questions Every B2B Seller Should Ask About Their Target Audience


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What Apple Can Teach Your Business About Selling To Other Businesses


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8 Ways Digital Marketing Generates B2B Sales


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Best in B2B Growth – Week of 6.20.2016


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Best in B2B Growth – Week of 6.13.2016


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Best in B2B Growth – Week of 6.06.2016


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5 B2B Lead Generation Tips for Building High Converting Landing Pages


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Integrating Predictive Analytics Into High-Value B2B Marketing and Sales


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Best in B2B Growth – Week of 5.30.2016


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Best in B2B Growth – Week of 5.23.2016


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Best in B2B Growth – Week of 5.16.2016


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Best in B2B Growth – Week of 5.9.2016


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3 Ways Your Startup Can Generate B2B Leads By Acquiring Trust


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Webinar – The Sales Acceleration Formula, Using Data, Technology and Inbound Selling to go from $0 to $100 million with Mark Roberge, Chief Revenue Officer of HubSpot


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Best in B2B Growth – Week of 5.2.2016


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Best in B2B Growth – Week of 4.25.2016


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8 Steps to Master the Art of Persuasion for B2B Sellers


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6 Tips to Turn Your Blog into A Lead Generation Monster


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Best in B2B Growth – Week of 4.18.2016


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Did you miss the webinar “Learn the Top 10 Tricks for B2B Lead Generation with Ruth Stevens?” Watch it now.


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How to Improve Customer Experience as A B2B Marketer


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Best in B2B Growth – Week of 4.11.2016


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Learn the Top 10 Tricks for B2B Lead Generation [live webinar + bonus material] with Ruth Stevens


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Best in B2B Growth – Week of 4.4.2016


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Best in B2B Growth – Week of 3.28.2016


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Smart Ways to Generate More B2B Sales Leads on LinkedIn


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Top B2B Lead Generation Myths Busted


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Best in B2B Growth – Week of 3.21.2016


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How To Use Technology To Double Sales…and Forge Stronger Customer Relationships


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What’s in Store for B2B Selling in 2016


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Best in B2B Growth – Week of 3.14.2016


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Best in B2B Growth – Week of 3.7.2016


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Best in B2B Growth – Week of 2.29.2016


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Best in B2B Growth – Week of 6.27.2016


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Best in B2B Growth – Week of 2.22.2016


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4 Things Successful B2B Salespeople Do Every Morning


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Best in B2B Growth – Week of 2.15.2016


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Webinar – How to Supercharge Your Inbound – With AJ Agrawal, CEO Alumnify and Writer at Inc, Forbes, and Entrepreneur – 2.17.2016 @ 1 pm PST


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How to Create and Measure B2B Leads in 2016


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5 Ways to Find the Perfect Holiday Gift Using Data


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5 Artificial Intelligence Services Every Salesperson Should Try to Boost Their Sales


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