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MQL [ Marketing Qualified Leads ]

Marketing Qualified Leads (MQL) are leads that have expressed interest in a client asset and provided their business contact details. The leads will receive two follow-up emails from LeadCrunch. The first one delivers the asset they opted in for and the second is an additional complimenting asset.
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Initial Opt In

A potential lead will be contacted via phone or email where they must express interest as well as opt in to receive your content.

If phone outreach, the prospect must opt in to receive the content during the call. If email outreach, the prospect must download the content to be considered opted-in.
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Email Engagement

The initial email promoting your content is sent.

All emails include an engagement link where the potential leads can easily access the content without downloading it, while also giving us the ability to track their page-by-page engagement.
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Email Nurture

The second email promoting your content is sent. This piece of content can be the same as the first, or a new piece. This gets your brand in front of the lead again, and generates further engagement amongst your MQls.

As with all steps, the prospect is given the opportunity to opt out of any further communication.
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The MQL Problem that LeadCrunch Solves

LeadCrunch’s industry leading B2B lookalike marketing campaigns use over 20 billion data points to target accounts that look like your best customers. All it takes is a list of 50 to 500 of your best customers and our lookalike engine does the rest.

We use proprietary and patented AI and machine learning algorithms to identify businesses just like your best customers. Then we engage those customers with your content and generate leads for you.

Industry Leading 99.5% Lead
Accuracy and Acceptance Rate

Human, machine, and AI-based systems verify every lead and account to ensure accuracy and privacy compliance.
Our QA Process

AI Targeting Made for a
Continuously Evolving Market

Hypertargeting makes ABM more effective by increasing the available market by finding ideal prospects that are missed by ABM lists.
Learn More About AI Targeting