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Resource Library

From demand generation to effective content marketing to amping up your sales
team, we've gathered the best B2B marketers to share their insights, best practices
and proven strategies so you can make the right decisions for your business.
Learn More About LeadCrunch’s AI B2B Marketing
Recent Articles White Papers
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Optimizing Intent Data with AI Powered Insights
Aaron Mendes
December 15, 2020
How AI Can Create the Data that Marketers Really Need
Aaron Mendes
November 15, 2020
Artificial intelligence 101 for b2b marketing
Aaron Mendes
November 10, 2020
Employee Spotlight: Meena Mostamandi

With a big smile and a kind heart, Meena is […]

Lainey Mebust
July 10, 2020
How to Host a Virtual Event

With social distancing being the new norm,  B2B marketers are […]

Lainey Mebust
July 9, 2020
Hypertargeting with Buying Signals: The Next Generation of ABM

B2B hypertargeting is a method to identify prospects who are […]

Lainey Mebust
June 24, 2020
A First Look at Top-of-Funnel Buying Propensity for B2B Demand Generation

There are thousands of ways to promote your business in […]

Lainey Mebust
June 23, 2020
Intent Data vs. Buying Propensity — What’s the Difference?

When it comes to marketing, data should always guide your […]

Lainey Mebust
Resources to Support Black Lives Matter

Juneteenth is a celebration of the ending of slavery in […]

Olin Hyde
June 19, 2020
LeadCrunch Ranks Among Latka’s Top 100 SaaS Brands in America

We’re excited to announce that LeadCrunch has made it on […]

Lainey Mebust
June 17, 2020
Resources for Marketers During COVID-19

There’s no doubt the coronavirus will leave a lasting impact […]

Lainey Mebust
June 15, 2020
Aligning Sales and Marketing Teams Through Account-Based Marketing
Rick Melara
June 8, 2020
What is Sales and Marketing Alignment? And Why You Need it

What is Sales and Marketing Alignment? Sales and marketing alignment […]

Lainey Mebust
May 29, 2020
Sales and Marketing Misalignment Trends in 2020 (And How to Solve Them)

Today, aligning sales and marketing is crucial. Despite the well-known […]

Lainey Mebust
5 Ways to Align Sales and Marketing

Alignment between sales and marketing matters. Aligning teams can optimize […]

Lainey Mebust
May 27, 2020
5-Step B2B Marketing Plan for Covid-19

The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from …

Olin Hyde
April 8, 2020
. 5 min read
How to Pick the Best Content for Your Top-of-Funnel Campaign

All marketers know a good content piece can turn someone […]

Lainey Mebust
The B2B Marketer’s Guide to COVID-19

It’s safe to say the coronavirus (COVID-19) is top of […]

Lainey Mebust
March 30, 2020
Ebsta
Download the Case Study “Ebsta“
Olin Hyde
February 5, 2020
LeadCrunch helps GoShare boost sales 300%, improve ROI 500%
Download the Case Study “GoShare“
Olin Hyde
LeadCrunch helps Odyssey boost pipeline by 34%
Download the Case Study “Odyssey“
Olin Hyde
CommCreative accelerates a client’s sales pipeline by 247%
Download the Case Study “CommCreative“
Olin Hyde
Oracle + Bronto improves customer acquisition cost by 67% with LeadCrunch
Download the Case Study “Oracle + Bronto“
Olin Hyde
A proven playbook for a partnership between marketing and sales
Download the Ebook “A proven playbook for a partnership between [...]
Olin Hyde
A proven playbook for service level agreements between marketing and sale
Download the Ebook “A proven playbook for service level agreements [...]
Olin Hyde
How to scale your B2B demand operations
Download the Ebook “ How to scale your B2B demand [...]
Olin Hyde
Why B2B Leaders Should Rebranding the Marketing Organization for Growth

Hosts: Dave Green & Olin Hyde Guest(s): David Lewis, founder […]

Olin Hyde
January 24, 2020
Pam Didner on ABM and Sales Enablement

Hosts: Dave Green & Olin Hyde Guest(s): Pam Didner, enterprise […]

Olin Hyde
What Is AI? A Simple Infographic That Explains It (Finally)
Lainey Mebust
November 22, 2019
Lookalike Audiences for B2B

What is a lookalike audience? A lookalike audience is a […]

Lainey Mebust
Content Syndication Campaigns for B2B (The Cheat Sheet)

For B2B marketers, content synd campaigns are a popular way […]

Aaron Mendes
November 8, 2019
B2B Audience Targeting With Intelligence Not Intuition

How confident are you in your B2B audience targeting?   […]

Aaron Mendes
Words That Sell: Because You Can’t Afford Bad Marketing Copy

Your content strategy – the copy you use to sell […]

Aaron Mendes
November 7, 2019
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Featured Posts

Avoid Getting Caught in the Next B2B Marketing Crisis

If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get …

Lainey Mebust
October 9, 2019
. 5 min read
Content Syndication & ABM: Going for the Win

Account-based marketing and content syndication are two phrases that may be somewhat new in the world of B2B, but that will be around for years to come. Separately, they can either help a business target their efforts or revive their content. Together, they can …

Savannah Mudd
October 31, 2019
. 8 min read
How to Vet a Marketing AI Vendor: Four Questions You Should Be Asking

Artificial Intelligence (AI) has become the latest B2B marketing magic solution. AI can be used to automate mundane tasks, pinpoint the right content to send to users, and qualify your website visitors with a chat bot. Incorporating AI into your marketing strategy …

Lainey Mebust
November 4, 2019
. 15 min read

Popular Articles

5-Step B2B Marketing Plan for Covid-19 V2MOM – The Pillars of LeadCrunch Culture Avoid Getting Caught in the Next B2B Marketing Crisis The B2B Marketer’s Guide to COVID-19 6 B2B Influencers You Should Be Following On Twitter

Useful Resources

B2B AI (Lookalike) success stories How to scale your ABM using AI How AI can scale your B2B go-to market operations The Whole Truth About Industry and Firmographics Targeting The Whole Truth About Intent Data The Domino Theory of Content Marketing
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LeadCrunch uses patented Artificial Intelligence for B2B demand generation. Our B2B lead generation is better because it scales faster and converts into revenue.

Enhance your B2B Account Based Marketing (ABM), B2B Intent, and B2B lookalike marketing campaigns with LeadCrunch proprietary AI-engine.

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