Free Book: How to Win
The Love of Sales

A 25-Step B2B Marketing Playbook to
Increase the Return on Sales and Marketing
Resources Through Artificial Intelligence.
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How to win executive support for a more strategic approach to lead management.

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How to set up a service level agreement between sales and marketing.

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How artificial intelligence is changing sales and B2B marketing alignment.

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Deep Sales and B2B Marketing Insights.

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This guide reflects hundreds of interviews of sales and B2B marketing professionals and implementation of these frameworks in several enterprise accounts.

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Chapter Breakdown

1

The B2B Path

How to get people purchasing your product.

2

Sales Scalability

How to think of sales as the least scalable module.

3

Sales Framework

Universal template for B2B sales

4

Funnel Language

Common terminology from the industry at large.

5

Get money

Boost your revenue and scale more!

6

Measurement

Learn which metrics matter and which don't.

Meet the author

J. David Green leads the B2B marketing team and heads the LeadCrunch Labs, where he tests, optimizes and documents for clients and prospects best practices for using LeadCrunch solutions.

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How to win the love of Sales

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